With the launch of Facebook’s ad system users can add brands as friends, poke them and integrate marketing and targeted ads into their social graphs. Here’s a look at some of the examples and what you can expect. I’m going to add Coca-Cola as a friend.
When I add Coca-Cola as a friend, Facebook informs me that Coca-Cola will be notified. I go ahead. What’s odd is now I have to wait for Coca-Cola to accept me. Is anyone excluded?
A good hour or so later. Coca-Cola takes me as a friend. I was starting to get a complex.
It’s just a tad weird having a brand care about me so much. Here’s the info module on Coca-Cola. Apparently high school kids like Coke a lot.
Here’s where things get strange. Coca-Cola wants a hug. Brand meets friend can be a weird mashup.
One question answered: People will write on Coca-Cola’s wall. I’m sure the folks at Coke just love that second comment.
Larry formerly served as the East Coast news editor and Finance Editor at CNET News.com. Prior to that, he was editor of Ziff Davis Inter@ctive Investor, which was, according to Barron's, a Top-10 financial site in the late 1990s. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine.
