Firefox is having trouble retaining its users. To remedy that problem Mozilla has cooked up a 12 point plan to increase retention. Step one is snazzier icons that elicit action. See Larry Dignan’s analysis on each part of the plan.
Mozilla wants to force the issue by putting icons in key areas on the desktop.
Mozilla also wants to make it easier to make Firefox a default browser.
Mozilla’s intro page is rather bland compared to this potential version.
Firefox is also beefing up a support page in case newbies get lost.
This goal of Mozilla’s is a little vague. Here’s an example of how the Web can become more personal.
Larry formerly served as the East Coast news editor and Finance Editor at CNET News.com. Prior to that, he was editor of Ziff Davis Inter@ctive Investor, which was, according to Barron's, a Top-10 financial site in the late 1990s. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine.
