Photos: Pinterest: Lessons from brands doing it right

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    GE

    GE doesn’t just rely on what’s already floating around out there on Pinterest. They make their own graphics for their That’s Genius! board, which range from quotes, to humor, to mini infographics.

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    L.L. Bean

    Consider the lifestyle and other interests of your audience. L.L. Bean, for example, pins items that might be interesting aside from monogrammed tote bags.

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    Lowe's

    Pinterest is a haven for projects. Lowe’s has a board dedicated to how-tos. So, in case your ambition moves beyond your computer, you’ll have a selection of projects to pick from that may require a trip to Lowe’s for supplies.

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Erin Carson

As a global nomad with experience living and raising children in China, the USA and Europe, Erin Carson loves to share her knowledge of both literature and travel through her writing. Carson has a master's degree in library science and a…