Boris Guennewig and Steve Millward from smrtr run through the history of online targeting and explain how the industry is starting to move in a new data driven direction when it comes to finding audiences online.
You’ll learn why cookie behaviour is limited and how a variety of connected, anonymised and aggregated offline data offers more accurate targeting and consumer privacy.
Learn the latest news and best practices about data science, big data analytics, artificial intelligence, data security, and more. Delivered Mondays and Thursdays
Email Address
By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at any time.
Subscribe
Learn the latest news and best practices about data science, big data analytics, artificial intelligence, data security, and more. Delivered Mondays and Thursdays
Email Address
By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at any time.
Subscribe
Search to explore resources